One cannot underestimate the benefit gained from organizing a pre-shoot. I encourage a get-together at either the venue or at an inspiring location where the couple can get to experience just how relaxed and fun a photo session can be. The shoot can be organized at any time prior to the wedding sometimes months beforehand. It's particularly useful if the couple have elected to have a pre-wedding website as the images can be used to populate the site. It is also an opportunity to have an informal natter and exchange ideas about the photography for the big day.Once a couple have enjoyed a pre-shoot, any preconcieved fears about being in front of a camera are quickly dispelled!